Facebook ads - a boon for brand building or a curse?

Advertisements have been a part of our lives all throughout since the invention of mass media and has been growing ever since. TV ad industry is running out of business ever since advertising giants started choosing internet for promoting awareness about their brands. A recent study shows that 84% of the respondents who participated in the research wanted to fast forward through the ads they watch. 

Switching of channels at the end of an over in cricket is not new to any family in India. 

This is where Social Media platforms like Facebook step in. Facebook allows entrepreneurs to create ads and market them directly to their target audience. All this at a comparatively lower price. Though Facebook is providing such a well organised platform for companies to engage their customers with their ad videos, a lot of advertisers are still looking to sell their products on the television. An article on the Economic Times says that Quantified Commerce, a vertically integrated company creates attention grabbing content in collaboration with social influencers, have managed to grow by 100-300%.

Facebook ads are short and are of a length of six to fifteen seconds. These ads are becoming a standard for Facebook. As known the viewership of an ad video goes down as the length of the ad increases. These short ads serve the purpose and the best content is put in the first 5-seconds.

Companies today are moving to Facebook to sell their products as people are now more interested in their phones than a TV! Even while watching the television people are so glued to their mobile phones that they change the channel on the TV as soon as an ad starts but watch an ad on Facebook on their phones. Lead Generation is actually happening through Facebook advertisements where companies are now very specific regarding their target audience and are able to grow at a rapid pace just because of this change. It is now left to companies to make this a boon for themselves or try to go the traditional way and bring about a change there!