Rakshith R Srivatsa

Advertisements have been a part of our lives all throughout since the invention of mass media and has been growing ever since. TV ad industry is running out of business ever since advertising giants started choosing internet for promoting awareness about their brands. A recent study  shows that 84% of the respondents who participated in the research wanted to fast forward through the ads they watch.  Switching of channels at the end of an over in cricket is not new to any family in India.  This is where Social Media platforms like Facebook step in. Facebook allows entrepreneurs to create ads and market them directly to their target audience. All this at a comparatively lower price. Though Facebook is providing such a well organised platform for companies to engage their customers with their ad videos, a lot of advertisers are still looking to sell their products on the television. An article on the Economic Times says that Quantified Commerce, a vertically...

Meta search engines are the future of e-commerce. E-commerce giants like Flipkart, Amazon and many such giants have acquired such a huge market in India that people think of only them when they hear the word online shopping. So, what can new e-commerce aspirants look out for as a prospect for growth? A meta search engine is a platform that searches and compares the prices out of multiple other e-commerce shopping websites. They are basically "aggregators". These are now available for all travel related websites and apps. They aggregate several Online Travel Agents(OTA's) and suppliers so that they are all available under one roof. For example, users can sort search results by price, simplifying their buying decision. If one hotel has the lowest price on Expedia for the dates and price range but another hotel has a lower price on Booking.com for the same search criteria, the user can easily see and pick their favorite. Trivago is the best example in India fo...